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Who can attend the ALR?

 

Registration to attend the ALR is open to all current Premium Level Members of NAFDMA. You can join, renew or upgrade your membership by including the $300 membership fee (or upgrade to multi-year!) along with your registration. Premium membership includes people who are a member of your farm family, so an unlimited number of them can attend the ALR for the one membership fee. Join Now!

What is included in the ALR Registration Rate?

 

ALR is an inclusive package. It includes: overnight rooms for three nights, transportation between the farm and the hotel, all meals on Wednesday and Thursday, on-farm and off-farm events that are part of the programming, support materials and a few extras. More details here...

I am the only one from my farm business attending. Do I have to pay the single occupancy rate?

 

Save money by choosing the double occupancy rate. We will assign a suitable roommate to you from other registrants who are also looking for a roomshare.

I would like to attend, but must arrive or leave early, can I get a reduced rate?

 

Registration is a package rate. We are able to keep costs down by maximizing this with our event partners. Therefore we are unable to prorate any unused event inclusion.

How is the ALR "customized to fit my needs"?

 

Approximately two weeks prior to the ALR we will send out a brief survey to find out the wants and needs of all those who will be attending. Want more information on gift packaging? Need special meals? Just let us know and we will make every effort to make the necessary adjustments to make this a great experience for all!

Frequently Asked Questions

I'm busy on my farm in the summer, why is the ALR held during this time?

 

By visiting a NAFDMA farm while they are open to the public for business, you'll get a unique opportunity to see how they really operate. Customer interaction, traffic flow and parking are just some of the daily occurances that you will observe and learn from first hand.

What is the weather like in Northeastern Wisconsin in August?

 

The weather is ususally glorious in the summer with cooler and comfortable temperatures than most areas. We'll give attendees details on the actual weather forcast about one week before the ALR.

What do I pack?

 

You'll be visiting a working NAFDMA farm! Pack for comfort. Most attendees wear their farm's "uniform" to show it off to others. Bring along pictures and marketing materials to share and get feedback on. More details on packing and preparing for your trip will be sent to all attendees about a week before the event.

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I live close to the ALR host farm, do I have to stay at the hotel?

 

It's recommended that you join the group at the host hotel to get full advantage of the discussions that take place during your down time and travel to the farm. You can choose not to stay at the hotel, however there will be no prorating of the registration rate.

Is there space available to register after July 15th?

 

Please call 413-529-9100 to speak to Charlie Touchette directly to inquire if there is space available to register.

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